There's a reason that our name is smaller than the signature ingredient on our labels.
Our simple, but powerful promise.
Deliver more of the premium, moisturizing ingredients you want in amazing, 100% palm oil-free soaps and lotions you’ll love. We’re taking a stance to protect the world we all call home.
Problems with palm oil are real.
If you want to support brands that enable rainforest destruction and climate change, there are plenty of options. Many major brands use palm oil while touting environmental values, even though it is one of the largest contributors to global deforestation, greenhouse gas emissions, and biodiversity loss. We're making the conscious decision to take a different path.
It all starts with having way more moisturizing ingredients.
But great ingredients also mean being ABSOLUTELY palm free and free of parabens, sulfates, phthalates, and artificial fragrances. We believe in total ingredient transparency and invite you to compare our ingredient list with any other soap or lotion on the shelf. We promise that you will feel the moisturizing difference.
Giving back to help our planet.
Through our 1% for the Planet membership we support nonprofit organizations creating positive change for the environment. Making products with ABSOLUTELY No Palm oil is a good start, but we know there’s more to be done to change the industry and champion the protection of our planet. We are putting our money where our palm-free mouth is.