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It all stemmed from what most products have and what was left out.
Almost every product out there has significant amounts of palm oil, which is terrible for the environment.
At the same time, most products left out any meaningful amount of the same moisturizing ingredients that were broadly touted on labels, like Shea Butter or Olive Oil.
How can natural bath products claim to be planet-friendly on the outside of their package, when they use palm oil and its derivatives on the inside? The simple reason is that palm oil is a natural, effective, highly useful, and safe ingredient. Unfortunately, as one of the largest contributors to global deforestation, greenhouse gas emissions, and biodiversity loss, the palm oil industry also has a devastating impact on the environment. And that’s definitely not planet friendly to us.
That’s why we’re out to challenge the industry standard by eliminating all palm oil-derived ingredients from our products. It may not be easy, but it’s the right thing to do.
Most bath & body products use only trace amounts of key ingredients like Shea Butter, Olive Oil, and Hemp Oil—even when that ingredient is called out as a hero on the package. Our signature ingredients are always front and center, so you can be sure you’re getting what you came for. Other products are good, but ours are extraordinarily better.